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A NEW BREED IN PRIVATE LABEL

Reinventing PetShoppe for Walgreens
OBJECTIVE

Reposition PetShoppe as a unified, shopper-friendly brand, enhancing quality perception, streamlining navigation, and creating a flexible identity for future category growth within Walgreens.
TARGET AUDIENCE

Value-conscious shoppers aged 45-65 who prioritize pet well-being, younger consumers aged 26-35 focused on design and ingredient transparency, and impulse buyers discovering the pet aisle.
SCOPE

Brand positioning, identity, packaging system, AI-enhanced visuals, and in-store experience design for eight pet categories.
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More Than a Pharmacy Stop: Making Walgreens a Pet Destination

Walgreens partnered with Fisher Design to reimagine PetShoppe, its private-label pet brand, by merging its value-tier and premium-tier products under a single, cohesive identity. The goal was to elevate quality perception, modernize packaging, and create a seamless shopping experience across eight product categories, including pet treats. The refreshed design introduced a lifestyle brand approach, blending engaging visuals, clear ingredient messaging, and intuitive product differentiation to appeal to both value-conscious pet owners and a younger, ingredient-focused audience.

Beyond enhancing the brand, Walgreens aimed to shift shopper behavior—encouraging customers to see Walgreens as a destination for pet essentials rather than just a pharmacy stop. Fisher Design developed a versatile packaging system that reinforces brand consistency while making the pet aisle more inviting and easier to shop. By refining PetShoppe’s identity and aligning with contemporary pet care trends, the redesign strengthens Walgreens’ competitive position and helps drive greater engagement in the pet category.
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Walgreens PetShoppe

Our Work

Fisher Design partnered with Walgreens to transform PetShoppe into a unified, modern pet brand that enhances quality perception and simplifies the shopping experience. The scope included brand strategy, packaging design, and messaging refinement to merge its value and premium tiers under a single, cohesive identity. With a focus on clear product differentiation and engaging visuals, Fisher Design developed a versatile packaging system that supports future category expansion while making the pet aisle more inviting. By aligning PetShoppe with contemporary pet care trends and Walgreens’ broader brand aesthetic, the redesign strengthens its competitive position and increases shopper engagement in the pet category.

SCHEDULE A MEETING WITH OUR TEAM

Our integrated approach covers the entire brand journey. From insight to execution, we bring strategy, design, and innovation together to create market-defining work. Whether you need end-to-end support or targeted expertise at any stage, we’re ready.